Steps to improve SMO
1. Reputation - build your reputation as a reliable qualified source
2. Engagement - encourage more engagement, sharing & reciprocate
3. Authority - become a notable authority in your field of expertise
4. Leadership - harness originality & creativity, be a Thought Leader
5. Social - be social, find and engage sociable experts in your field
6. Media - know your social media platforms to maximize influence
7. Optimization - improve technical aspects to increase optimization