1. Reputation - build your reputation as a reliable qualified source

2. Engagement - encourage more engagement, sharing & reciprocate

3. Authority - become a notable authority in your field of expertise

4. Leadership - harness originality & creativity, be a Thought Leader

5. Social - be social, find and engage sociable experts in your field

6. Media - know your social media platforms to maximize influence

7. Optimization - improve technical aspects to increase optimization